Michter’s Named the World’s Most Admired Whiskey - For the Fourth Consecutive Year
A world-class achievement we are incredibly proud to be part of.
Michter’s has once again been named the World’s Most Admired Whiskey, marking the fourth consecutive year the iconic American whiskey brand has claimed the number one position in Drinks International’s prestigious ranking.
The ranking is determined by an independent international Academy of buyers, bartenders, writers, educators and other whiskey specialists, who assess brands based on criteria including the quality and consistency of their whiskey portfolio, price-to-quality ratio, and the strength of their branding and marketing.
For all of us at Newcorp Logistics, this recognition is particularly special. We are incredibly proud to support Michter’s as its logistics partner and to manage the logistics and distribution of its products across Europe.
Behind an exceptional premium brand like Michter’s, there needs to be a logistics partner that shares the same commitment to quality, reliability and service. That is exactly where we believe Newcorp Logistics adds value.
From exceptional whiskey to exceptional logistics
Premium products deserve premium logistics. Moving a product from A to B is only part of the equation. It is about care, precision, timing, compliance and reliability, ensuring that every shipment reaches its destination in the right condition and at the right time.
As Michter’s logistics partner, we are proud to play our part in ensuring that this world-renowned whiskey reaches markets and customers across Europe efficiently and reliably.
Michter’s achievement is even more impressive considering that the brand continues to rank ahead of many of the world’s most established names from Scotland, Japan and the United States. Drinks International describes Michter’s as having topped the ranking for the fourth consecutive year.
In the 2026 ranking, Michter’s is also recognised as both Most Admired American Whiskey and The World’s Most Admired Whiskey.
We would like to congratulate the entire Michter’s team on this outstanding achievement.
We are honoured to contribute to the success of such an exceptional brand and look forward to continuing our partnership and supporting Michter’s further growth across Europe.
Congratulations, Michter’s. Four years. Four times number one.
